UPDATE! I'm moving this site to: www.emirplicanic.com.

BeWebmaster

Search Engine Optimization 2006 Video Tutorials

Ad

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate.

With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

Get access to all videos below online or on video CD

Course Intro
  Course Intro
  What Is Covered In This course
  Why Search Engines Are Important
  Limitations of SE Optimization
 How Search Engines Work
   Survey of the Search Engine Landscape
   Search Engine Terms Defined
   Optimization Vs Advertising
   Crawler-based Search Engines
   How Crawler-based Search Engines Work
   Web Directories
   Pay Per Click Systems
   How Engines Rank Web Pages pt.1
   How Engines Rank Web Pages pt. 2
   The Importance of Off-Page Factors
 Checking the Current Status of Your Sites
   Google and The Google Tool Bar
   Checking Your Pages in Google
   Checking Your Pages in Yahoo
   Checking MSN and the Others
   Making Frames More SE Friendly
   Setting Page Titles and Descriptions
   Checking Page Links and Content
   How to Make Your Content Easy to Index
 Choosing Target Keywords
 Keyword Research
 More Keyword Research
 Keyword Phrases Vs Single Words
 Analyzing the Competition for Keywords
 Identifying Your Money Keywords
 Make Keywords Specific and Descriptive
 Keyword Tools: Wordtracker
 Other Keyword Tools
 How Domain Names Effect SE Placement
 How Domain Names Affect SE Placement
 Choosing Effective Names
 Registering Domain Names
 Using Multiple Domain Names
 Setting Up Multiple Domain Names
 Designing Web Pages That Search Engines Like
 Creating Crawler-friendly Sites
 Placing Keywords: Page Titles
 Placing Keywords: Meta Descriptons
 Placing Keywords: Meta Keywords
 Placing Keywords: Headings
 Placing Keywords: Body Text
 Benefits of Using CSS
 Working with Images
 Additional Page Construction Tips
 Robot.txt Files
 Outgoing Links
 Common Page Content Mistakes
 Fixing Invisible Navigation Systems
 Link Building
 Why Links are Importnt
 Link Basics
 Building Natural Link Structures
 Reciprocal Links
 Using Google PageRank
 Tips for Identifying Other Links
 Tips on Writing Link Requests
 Getting Links from Directories
 Links that Can Work Against You
 Strategies for Improving Your Links
 Advanced Link Building Techniques
 Provide Valuable Content
 Syndicating Your Content
 Article Directories
 Blogs
 Content Subscriptions Using RSS Feeds
 Paying for Traffic
 Why Pay for Traffic?
 Pay-Per-Click (PPC) Programs
 A Survey of PPC Programs
 Google AdWords and AddSense
 Improving AdWords Rankings
 Yahoo Search Marketing
 Planning Your Yahoo Ad Campaign
 Planning Your Bid Strategies
 Determining Your Max Bids
 Yahoo Search Marketing Reports
 Tracking Your Ads
 Importance of Internet Advertising
 Google
 Google Specs and Overview
 Google Site Organization
 Google Page Construction Tips
 Google Link Strategies
 Avoiding The Google Sandbox Effect
 Yahoo
 Yahoo Specs and Overview
 Yahoo Site Organization
 Yahoo Page Construction Tips
 MSN Search
 MSN Search Specs and Overview
 MSN Search Site Organization
 MSN Search Optimization Techniques
 MSN Search Linking Strategies
 Optimization Tips from MSN
 Ask Jeeves
 Ask Jeeves Specs and Overview
 Technical and Editorial Requirements
 Additional Requirements and Design Tips
 Web Directories
 Directories Vs Search Engines
 The Yahoo Directory
 Submitting Sites to the Yahoo Directory
 The Open Directory Project (ODP)
 Submitting a Site to the ODP
 Tips for Getting Listed in ODP
 Getting Hi-Tech Pages Indexed
 Frame Pages
 Flash
 Optimizing Flash Content for Google
 Avoiding Problematic Flash Content
 Dynamically Generated Pages
 Search Engine Optimization Tools
 Information Sources
 SEO Web Sites
 Wordtracker
 SE Rank Monitors
 Keyword Density Analyzers
 Link Optimizers-Optilink
 Final Thoughts
 Course Wrap-up
 Disclaimer
 Credits
 About Your Author